‘Adopt’ – You never know who you will bring home

There are hazaar brilliant ads but occasionally you hit into something which you really like. While I dont hate the ones which try to play around your emotions (by showing a impoverished child for example) but they dont sort of click.

I just found this in my mail box and I tremendously liked it. It gives such a big + spin to Adoption without adding any angle of charity to it. Brilliant. I dont know who conceived this but if you know then let me know. Great work.

Title: Encourage Adoption
Headline: Adopt. You never know who you’ll bring home

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