India e-Commerce News – 6 Key highlights from two Industry surveys

So Indian E-commerce continues to explode. You would have noticed the news around Flipkart and Myntra wedding (ok, consolidation). The Private Equity (PE) market did see this as a way to show some progress on individual balance sheets since both Tiger and Accel hold significant stake in both companies. But all said, Flipkart continues to do a brisk business, and hopefully some day all the key investors would make a lot of money.

I recently read two surveys and thought that I would present a bulleted list of key highlights and also some cool info graphics.

Source
1. First one is from YourStory.com and Kalaari Capital. YourStory is a news/content side around entrepreneurial stuff, led by Shradha Sharma. ‘Kalaari Capital‘ is a VC firm (160 MN, Bangalore).

2. Second source is from the 2nd edition of Cashkaro Online Shopping Trends.

Time for key highlights.

1. Doing your first purchase. Trend over years, main hurdles, what you buy and what helps.

First Purchase
First Purchase

2. Safe to buy online ?, How often you shop ? and how do you discover products.

Usage
Usage

3. Mobile for e-commerce

Mobile
Mobile

4. Price and Quality are two top criteria for buying online.

Screen Shot 2014-06-16 at 11.51.49 am

5. Average spend and category wise break-up

Avg Spend and Category break-up
Avg Spend and Category break-up

6. And finally, the role of ‘Cashback’ and ‘Coupons’

Cashback and Coupons
Cashback and Coupons

That was a quick round-up. Please note that surveys never give us exact data but they do give us the sentiments and the theme. Hope it was useful.

One Reply to “India e-Commerce News – 6 Key highlights from two Industry surveys”

  1. Concise and well put. One key factor that helps increase the ‘sale value’, that I have noticed, is the cart value. Often people add products to reach the minimum threshold of free shipping or ‘x’ coupon to get activated. That factor is ‘impulse’. The same impulse can work negatively (for the purchase) if you try to control it and decide to sleep over your order. I often find myself not buying anything at all if I resist the impulse. Neither the add-ons to meet the threshold, nor the stuff that I came looking for 🙂

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